TABLE OF CONTENTS
Volume 17, Issue 1 (March 2009)
Editorial
Editorial
Jonathan Reynolds
J Target Meas Anal Mark 17: 1-2; doi:10.1057/jt.2009.2
Original Articles
Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers
Ian Phau, Min Teah and Agnes Lee
J Target Meas Anal Mark 17: 3-15; doi:10.1057/jt.2008.25
Identifying the green consumer: A segmentation study
Arminda M Finisterra do Paço, Mário Lino Barata Raposo and Walter Leal Filho
J Target Meas Anal Mark 17: 17-25; advance online publication, February 9, 2009; doi:10.1057/jt.2008.28
Service quality and customer retention in mobile telephony
Evangelia Blery, Nick Batistatos, Efstathia Papastratou, Ioannis Perifanos, Georgia Remoundaki and Maria Retsina
J Target Meas Anal Mark 17: 27-37; advance online publication, February 16, 2009; doi:10.1057/jt.2008.26
An exploratory study of factors associated with relational exchange choices of small-, medium- and large-sized customers
Robert C Fink, William L James and Kenneth J Hatten
J Target Meas Anal Mark 17: 39-53; advance online publication, February 16, 2009; doi:10.1057/jt.2008.27
Emotions, attitudes and memorability associated with TV commercials
Li-Wei Mai and Georgia Schoeller
J Target Meas Anal Mark 17: 55-63; doi:10.1057/jt.2009.1
The importance of factors influencing product-harm crisis management across different crisis extent levels: A conjoint analysis
Aikaterini Vassilikopoulou, Apostolos Lepetsos, George Siomkos and Kalliopi Chatzipanagiotou
J Target Meas Anal Mark 17: 65-74; advance online publication, February 16, 2009; doi:10.1057/jt.2008.30
