TABLE OF CONTENTS
Volume 17, Issue 2 (June 2009)
Editorial
Editorial
Jonathan Reynolds
J Target Meas Anal Mark 17: 79-80; doi:10.1057/jt.2009.11
Original Articles
The demographic threat to Detroit's automakers
Walter McManus, Richard Senter Jr, Richard Curtin and Michael S Garver
J Target Meas Anal Mark 17: 81-92; advance online publication, June 8, 2009; doi:10.1057/jt.2009.8
On the validity of price knowledge measurements via self-assessment scales: Two studies in retailing
Tim Eberhardt, Peter Kenning and Helmut Schneider
J Target Meas Anal Mark 17: 93-103; advance online publication, May 18, 2009; doi:10.1057/jt.2009.3
A method of abbreviating a laddering survey
Eugene Kaciak and Carman W Cullen
J Target Meas Anal Mark 17: 105-113; advance online publication, May 18, 2009; doi:10.1057/jt.2009.4
Discrimination tests: Evaluating context effects and respondent reliability using the switchback experimental design
Nancy K Keith, Charles E Pettijohn and Megan E Keith
J Target Meas Anal Mark 17: 115-125; advance online publication, June 15, 2009; doi:10.1057/jt.2009.7
Consumer preferences of store brands: Role of prior experiences and value consciousness
Ali Kara, José I Rojas-Méndez, Orsay Kucukemiroglu and Talha Harcar
J Target Meas Anal Mark 17: 127-137; advance online publication, May 18, 2009; doi:10.1057/jt.2009.6
