TABLE OF CONTENTS
Volume 17, Issue 3 (September 2009)
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Editorial
Editorial
Jonathan Reynolds
J Target Meas Anal Mark 17: 143-144; doi:10.1057/jt.2009.18
Original Articles
A new approach to target segmentation: Media-usage segmentation in the multi-media environment
Jun Heo and Chang-Hoan Cho
J Target Meas Anal Mark 17: 145-155; advance online publication, August 3, 2009; doi:10.1057/jt.2009.12
Data mining course choice sets and behaviours for target marketing of higher education
Alex D Singleton
J Target Meas Anal Mark 17: 157-170; doi:10.1057/jt.2009.13
Classifying customers on the basis of their attitudes towards telemarketing
Ankit Mehrotra and Reeti Agarwal
J Target Meas Anal Mark 17: 171-193; advance online publication, August 17, 2009; doi:10.1057/jt.2009.14
Multidimensional Unfolding and the use of alternative input scales
Ana Alexandra A F Martins, Margarida G M S Cardoso and Iola M S Pinto
J Target Meas Anal Mark 17: 195-204; advance online publication, June 29, 2009; doi:10.1057/jt.2009.10
An investigation of the influence of consumer value on service elements' contributions to satisfaction
Guillaume Bodet
J Target Meas Anal Mark 17: 205-228; doi:10.1057/jt.2009.15
