ADVANCE ONLINE PUBLICATION
The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
About advance online publication
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July 7 2008
Papers
Market segmentation with mixture regression models: Understanding measures that guide model selection
Marko Sarstedt
J Target Meas Anal Mark advance online publication, July 7, 2008; doi:10.1057/jt.2008.9
Product expertise versus professional expertise: Congruency between an endorser's chosen profession and the endorsed product
Jennifer Christie Siemens, Scott Smith, Dan Fisher and Thomas D Jensen
J Target Meas Anal Mark advance online publication, July 7, 2008; doi:10.1057/jt.2008.8
Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus
George S Spais and George N Filis
J Target Meas Anal Mark advance online publication, July 7, 2008; doi:10.1057/jt.2008.13