ADVANCE ONLINE PUBLICATION
The latest research papers, published online ahead of print. These online versions are definitive and may be cited using the digital object identifier (DOI).
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November 9 2009
Original Articles
Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts
Mihai Calciu
J Target Meas Anal Mark advance online publication, November 9, 2009; doi:10.1057/jt.2009.19
Designing competitive loyalty programs: How types of program affect customer equity
Asnan Furinto, Teddy Pawitra and Tengku E Balqiah
J Target Meas Anal Mark advance online publication, November 9, 2009; doi:10.1057/jt.2009.20
Migration of customers owing to a service substitution
Ilona Murynets, Jose E Ramirez-Marquez and Wei Jiang
J Target Meas Anal Mark advance online publication, November 9, 2009; doi:10.1057/jt.2009.21
