Original Articles

November 9 2009

Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts

Mihai Calciu

J Target Meas Anal Mark advance online publication, November 9, 2009; doi:10.1057/jt.2009.19

Abstract | Full Text | PDF

Designing competitive loyalty programs: How types of program affect customer equity

Asnan Furinto, Teddy Pawitra and Tengku E Balqiah

J Target Meas Anal Mark advance online publication, November 9, 2009; doi:10.1057/jt.2009.20

Abstract | Full Text | PDF

Migration of customers owing to a service substitution

Ilona Murynets, Jose E Ramirez-Marquez and Wei Jiang

J Target Meas Anal Mark advance online publication, November 9, 2009; doi:10.1057/jt.2009.21

Abstract | Full Text | PDF

September 7 2009

Optimizing stimuli order in marketing experiments: A comparison of four orders using six criteria

Bryan Lilly

J Target Meas Anal Mark advance online publication, September 7, 2009; doi:10.1057/jt.2009.17

Abstract | Full Text | PDF