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This article [doi:10.1057/crr.2008.13] has been cited in the following papers, taken from those publishers and societies that are participating in CrossRef's forward-linking service. The number of citations from this service is usually lower than citation numbers from databases that include more journals.

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  1. EISSN: 00000000 ISSN: 02634503

    Marketing Intelligence & Planning

    “Both sides now”: aligning external and internal branding for a socially responsible era

    John Aydon Simmons

    27 (5), 2009, p.681

    doi:10.1108/02634500910977890

  2. EISSN: 1479103X ISSN: 14654520

    International Journal of Nonprofit and Voluntary Sector Marketing

    Standardization or localization? Executing corporate philanthropy in international firms

    Michael A. Merz, John Peloza, Qimei Chen

    p.n/a

    doi:10.1002/nvsm.386

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