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This article [doi:10.1057/dbm.2008.3] has been cited in the following papers, taken from those publishers and societies that are participating in CrossRef's forward-linking service. The number of citations from this service is usually lower than citation numbers from databases that include more journals.
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EISSN: 17412447 ISSN: 17412439
Journal of Database Marketing & Customer Strategy Management
Point-of-sales promotions and buying stimulation in retail stores
15 (4), 2008, p.249


