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This article [doi:10.1057/jmm.2008.4] has been cited in the following papers, taken from those publishers and societies that are participating in CrossRef's forward-linking service. The number of citations from this service is usually lower than citation numbers from databases that include more journals.

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  1. EISSN: 17457912 ISSN: 17457904

    Journal of Medical Marketing

    Urban senior citizens' versus rural consumers' views of DTC advertising: A preliminary investigation

    Deborah F Spake, Mathew Joseph, R Zachary Finney

    9 (1), 2009, p.21

    doi:10.1057/jmm.2008.17

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