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This article [doi:10.1057/palgrave.bm.2540169] has been cited in the following papers, taken from those publishers and societies that are participating in CrossRef's forward-linking service. The number of citations from this service is usually lower than citation numbers from databases that include more journals.

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  1. EISSN: 17401909 ISSN: 00218499

    Journal of Advertising Research

    Managing Brand Portfolios: How Strategies Have Changed

    SYLVIE LAFORET, JOHN SAUNDERS

    45 (3), 2006, p.314

    doi:10.1017/S0021849905050397

  2. ISSN: 08858624

    Journal of Business & Industrial Marketing

    Analysis of customer portfolio and relationship management models: bridging managerial dimensions

    Romulo Sanchez Rajagopal

    20 (6), 2005, p.307

    doi:10.1108/08858620510618147

  3. EISSN: 15322890 ISSN: 15322882

    Journal of the American Society for Information Science and Technology

    Brand and its effect on user perception of search engine performance

    Bernard J. Jansen, Mimi Zhang, Carsten D. Schultz

    60 (8), 2009, p.1572

    doi:10.1002/asi.21081

  4. EISSN: 00000000 ISSN: 13683047

    Measuring Business Excellence

    Brand excellence: measuring the impact of advertising and brand personality on buying decisions

    Rajagopal

    10 (3), 2006, p.56

    doi:10.1108/13683040610685793

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