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This article [doi:10.1057/palgrave.bm.2550110] has been cited in the following papers, taken from those publishers and societies that are participating in CrossRef's forward-linking service. The number of citations from this service is usually lower than citation numbers from databases that include more journals.

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  1. ISSN: 17575818

    Journal of Service Management

    Internal branding: an enabler of employees' brand-supporting behaviours

    Khanyapuss Punjaisri, Heiner Evanschitzky, Alan Wilson

    20 (2), 2009, p.209

    doi:10.1108/09564230910952780

  2. ISSN: 17575818

    Journal of Service Management

    Internal branding to influence employees' brand promise delivery: a case study in Thailand

    Khanyapuss Punjaisri, Alan Wilson, Heiner Evanschitzky

    20 (5), 2009, p.561

    doi:10.1108/09564230910995143

  3. EISSN: 15527824 ISSN: 00920703

    Journal of the Academy of Marketing Science

    Employees as internal audience: how advertising affects employees’ customer focus

    Mary Wolfinbarger Celsi, Mary C. Gilly

    doi:10.1007/s11747-009-0173-x

  4. EISSN: 14791803 ISSN: 1350231X

    Journal of Brand Management

    Characteristics of successful employer brands

    Lara Moroko, Mark D Uncles

    16 (3), 2008, p.160

    doi:10.1057/bm.2008.4

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