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This article [doi:10.1057/palgrave.bm.2550121] has been cited in the following papers, taken from those publishers and societies that are participating in CrossRef's forward-linking service. The number of citations from this service is usually lower than citation numbers from databases that include more journals.

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  1. EISSN: 14791803 ISSN: 1350231X

    Journal of Brand Management

    Is the company the only meaningful brand for services?

    Kaleel AM Rahman, Charles S Areni, Peter McDonald

    doi:10.1057/bm.2009.6

  2. ISSN: 14502194

    EuroMed Journal of Business

    Retail store branding in Turkey: its effect on perceived quality, satisfaction and loyalty

    Esen Gürbüz

    3 (3), 2008, p.286

    doi:10.1108/14502190810906446

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