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This article [doi:10.1057/palgrave.dbm.3250042] has been cited in the following papers, taken from those publishers and societies that are participating in CrossRef's forward-linking service. The number of citations from this service is usually lower than citation numbers from databases that include more journals.

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  1. ISSN: 17505933

    Direct Marketing An International Journal

    Developing BTB relationships through direct marketing: customers' perceptions

    Raquel Reis, Caroline Oates, Martina McGuinness, Dominic Elliott

    3 (3), 2009, p.203

    doi:10.1108/17505930910985143

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