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This article [doi:10.1057/palgrave.dddmp.4350098] has been cited in the following papers, taken from those publishers and societies that are participating in CrossRef's forward-linking service. The number of citations from this service is usually lower than citation numbers from databases that include more journals.

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  1. ISSN: 17505933

    Direct Marketing An International Journal

    An experiential, social network-based approach to direct marketing

    Adrian Palmer, Nicole Koenig-Lewis

    3 (3), 2009, p.162

    doi:10.1108/17505930910985116

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