Welcome to Place Branding and Public Diplomacy

A quarterly review of branding and marketing for national, regional and civic development.

Free online issue

2009 Volume 5
Four issues per volume

ISSN: 1751-8040
EISSN: 1751-8059

Editor:
Simon Anholt

Introduction

Place Branding and Public Diplomacy is a new journal, and the first to concentrate on the practice of applying brand strategy and other marketing techniques and disciplines to the economic, social, political and cultural development of cities, regions and countries. Its Managing Editor, Simon Anholt, is an author and consultant who advises a number of governments on public diplomacy, brand strategy and development.

CALL FOR PAPERS

Special Issue on "National Image Management in Asia"

Guest Editors:

  • Dr. Jian "Jay" Wang, Department of Communication, Purdue University, USA

Deadline for submission: January 15th, 2008
Access the full details. [PDF, 71k]


Special Issue on "Security Branding":
the role of security in marketing the city, region or state

Guest Editors:

  • Dr Jon Coaffee, Centre for Urban Policy Studies, University of Manchester, UK
  • Dr Peter van Ham, The Clingendael Institute, The Hague, The Netherlands

Deadline for submission: November 22nd, 2007
Access the full details. [PDF, 92k]

Also published by Palgrave Macmillan

Competitive Identity

The New Brand Management for Nations, Cities and Regions
Simon Anholt
View this at www.palgrave.com

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5 September 2008

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