ABOUT THE JOURNAL
Top of pageAims and scope of journal
Place Branding and Public Diplomacy is a new journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature, purposes and benefits of place branding and to demonstrate how place branding strategies are implemented in practice.
Place branding is the practice of applying brand strategy and other marketing techniques and disciplines to the economic, social, political and cultural development of cities, regions and countries.
To date the ways in which countries, cities and regions manage their reputations - or fail to do so - have been discussed in a fragmented way across a range of disciplines: from political philosophy to public relations, by way of public diplomacy, destination marketing, economics, social and cultural policy, international relations, public affairs, brand strategy, tourism promotion, inward investment promotion and export branding. Place Branding and Public Diplomacy provides a comprehensive, coherent forum with which to drive the subject forward by publishing authoritative, peer-reviewed articles as well as news, debates, interviews, literature reviews, case studies and special features. It provides an international forum where practitioners, academic researchers, consultants, students, governments and the wider public can debate these issues and learn about best practice.
Place Branding and Public Diplomacy is a publication which is relevant to the needs of place branding practitioners, policy makers, and researchers. It was designed first and foremost as a review that would attract submissions and be read by both practitioners and researchers. It provides researchers as well as ministries, governments, civil servants, agencies, and consultants with the latest thinking and most valuable lessons on how places can better manage their images for economic, social and cultural development.
Who will benefit most from a subscription to Place Branding and Public Diplomacy?
- Ministries of Foreign Affairs - Ministers, Ambassadors and their staff working in international relations, public diplomacy, media relations, press offices and public affairs
- Other agencies dealing with Foreign Policy such as think tanks, policy advisors, foundations, diplomatic academies, embassies and consulates
- Other Government Ministries - Place Branding is of direct concern to Ministries of Tourism, Inward Investment, Culture, Regions, Industry, Exports, Economic Affairs, Treasury, Development and Education, as all these are stakeholders in the image of the country, region or city
- Cultural Institutes and foundations
- Regional and city governments; mayoral offices; regional, cantonal, state and city tourism, economic and development agencies
- PR and Branding Agencies; Tourism and Investment Consultants
- Investment Promotion Agencies
- Academics and Researchers in marketing, international politics, public affairs, international marketing, international relations, globalisation, economics, diplomacy.
Abstracted/indexed in
- SCOPUS
ISSN and eISSN
The international standard serial number (ISSN) for Place Branding and Public Diplomacy is 1751-8040 and the electronic international standard serial number (eISSN) is 1751-8059.
Top of pageEditors
Managing Editor
Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America's reputation). He is also a co-author of Beyond Branding, The Economist's Brands and Branding, Heritage and Identity and Destination Marketing. He is the founder of the Anholt Nation Brands Index and City Brands Index.
Editorial Board
David A. Aaker, Vice-chairman, Prophet Consultancy and Professor Emeritus, Haas School of Business, University of California, USA
Darko Bekic, Ministry of Foreign Affairs, Croatia
József Berács, Director of International Studies Center, Budapest University of Economic Sciences and Public Administration, Hungary
John H. Brown, Adjunct Professor of Liberal Studies, Georgetown University, USA
Rita Clifton, Chairman, Interbrand, UK
Daryl Copeland, Author, international policy analyst and Executive Officer in Canada’s Foreign Service, Canada
Professor Nicholas J. Cull, Professor of Public Diplomacy, Annenberg School for Communication, University of Southern California, USA
Keith Dinnie, Associate Professor of Business, Temple University, Japan
Marc Fetscherin, Assistant Professor, Crummer Graduate School of Business, Rollins College, USA; Visiting Scholar, Asia Programs, Harvard University USA
Joshua S. Fouts, Director, USC Center on Public Diplomacy, USC Annenberg School, Los Angeles, USA
David Gertner, Associate Professor of Marketing, Lubin School of Business, Pace University, USA
Juergen Gnoth, Senior Lecturer, Department of Marketing, University of Otago, New Zealand
Professor Derek Hall, Visiting Professor, Hame Polytechnic, Finland
Peter van Ham, Senior Research Fellow, Netherlands Institute of International Relations, Netherlands
Yvonne Johnston, CEO, International Marketing Council of South Africa, South Africa
Ambassador Ojars Kalnins, Director, Latvian Institute, Latvia
Professor Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA
Vladimir Lebedenko, Head of Section, International Information Issues, Ministry of Public Affairs, Russia
Creenagh Lodge, Chairman, Corporate Edge, UK
Jan Melissen, Director, Training and Education, Netherlands Institute of Internal Relations, Netherlands
Nigel Morgan, Director of Graduate Studies, University of Wales Institute, Wales
Lena Mossberg, Professor, BI Norwegian School of Management, Norway
Professor Israel Nebenzahl, Dean, Faculty of the Social Sciences and the Humanities, Ariel University Center of Samaria, Israel
Ambassador Karl-Erik Norrman, Director General, European Cultural Parliament, Germany
Javier Noya, Senior Researcher, Real Instituto Elcano, Madrid, Spain
David O’Donovan, Consultant, Ireland
Professor Dipak Pant, Università Carlo Cattaneo (LIUC), Italy
Professor Nicolas Papadopoulos, Professor of Marketing and International Business & Director, International Business Study Group, Sprott School of Business, Carleton University, Canada
Seppo Rainisto, Chairman, Meritleader Int., Finland
Professor Magne Supphellen, Associate Professor, Norwegian School of Economics and Business, Norway
Graham Wason, Tourism Strategy Adviser, World Travel and Tourism Council, UK
Professor Attila Yaprak, Professor of Marketing and International Business, Wayne State University, USA
Editorial Office
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Brenda Rouse
Publishing Editor
Palgrave Macmillan Journals
The Macmillan Building
4 Crinan Street
London N1 9XW, UK
Telephone: +44 (0) 20 7843 4684
E-mail: b.rouse@palgrave.com
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