FREE ARTICLES

Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.

These papers, listed in chronological order, are available free to read and download.

For more information about the journal visit www.palgrave-journals.com/pb.

  1. Branding Thailand: Correcting the negative image of sex tourism FREE

    Krittinee Nuttavuthisit

    Abstract | Full Text

  2. The role and challenges of country branding in transition countries: The Central and Eastern European experience FREE

    György Szondi

    Abstract | Full Text

  3. Developing brands and emerging markets: An empirical application FREE

    Philip C Zerrillo and Gregory Metz Thomas

    Abstract | Full Text

  4. Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialised nations FREE

    Irving Rein and Ben Shields

    Abstract | Full Text

  5. Place branding: Dilemma or reconciliation between political ideology and economic pragmatism? FREE

    David Gertner Associate Professor of Marketing

    Abstract | Full Text

  6. Brand China: Using the 2008 Olympic Games to enhance China’s image FREE

    Pere Berkowitz, George Gjermano, Lee Gomez and Gary Schafer

    Abstract | Full Text

  7. Turkey’s EU accession as a question of nation brand image FREE

    Jan Dirk Kemming and Özlem Sandikci

    Abstract | Full Text

  8. Place branding: Is it marketing, or isn’t it?  FREE

    Simon Anholt Managing Editor

    Abstract | Full Text

  9. Attitudes towards American brands and Brand America FREE

    Jami A Fullerton, Alice Kendrick, Kara Chan, Matthew Hamilton and Gayle Kerr

    Abstract | Full Text

  10. An analysis of terminology use in place branding FREE

    Sonya Hanna and Jennifer Rowley

    Abstract | Full Text