Skip to main content
Log in

International representation strategies for stateless nations: The case of Catalonia’s cultural diplomacy

  • Case Study
  • Published:
Place Branding and Public Diplomacy Aims and scope Submit manuscript

Abstract

This article analyzes how stateless nations manage their international relations, based on a case study for the autonomous region of Catalonia (Spain). In recent years the Catalonia government’s foreign policy has included a strong emphasis on public diplomacy, seeking to engage foreign publics through a range of activities including much work to present the cultural assets of Catalonia to the rest of the world. This article analyzes the cultural diplomacy strategy developed by Catalonia and implemented through its pioneering 2010–2015 Foreign Action Plan.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

Notes

  1. For more information see www.theguardian.com/world/2012/sep/11/catalan-independence-rally-barcelona (consulted 4 May 2014).

  2. For more information see www.bbc.com/news/world-europe-24052713 (consulted 4 May 2014).

  3. For more details see the Map of the Catalan presence throughout the world: goo.gl/AgIpyu (consulted 30 May 2014).

  4. This includes 5 branches, 2 representative offices, 34 ACC10 offices (agency supporting innovation and internationalization in Catalan companies), 11 branches of ACT (Catalan Tourism Agency), 5 ICEC offices (Catalan Institute of Cultural Businesses), 4 IRL branches (Ramon Llull Institute) and 4 branches of the Catalan Agency for Development Cooperation. Source: ‘El Punt-Avui’ newspaper, 30 March 2013, p. 26.

  5. The program aims to strengthen and promote relationships with the media and information professionals from outside Catalonia, providing them with information and analytical materials that enable them to more easily meet and know their information needs regarding Catalonia. Source: The Autonomous Government of Catalonia’s Ministry of Communication.

  6. This has meant transformation of the old board ‘Patronat Catalunya-Món’ to the current ‘Catalunya-Món-Public Diplomacy Council of Catalonia’ (PCM-DIPLOCAT). This is a joint public–private organization, the main objective of which is to develop a public diplomacy strategy aimed at international civil society to contribute to knowledge regarding and recognition of Catalonia. Source: The Autonomous Government of Catalonia’s Ministry of Communication.

References

  • Aldecoa, F. and Keating, M. (1999) Paradiplomacy in Action: The Foreign Relations of Subnational Governments. London: Frank Cass Publishers.

    Google Scholar 

  • Anderson, B. (1983) Imagined Communities: Reflections of the Origin and Spread of Nationalism. New York: Verso.

    Google Scholar 

  • Anholt, S. (2006) Public diplomacy and place branding: Where’s the link? Place Branding and Public Diplomacy 2 (4): 271–275.

    Article  Google Scholar 

  • Anholt, S. (2007) Competitive Identity: The New Brand Management for Nations, Cities and Regions. Hampshire, UK: Palgrave Macmillan.

    Book  Google Scholar 

  • Anholt, S. (2009) Branding places and nations. In: A.R. Clifton (ed.) Brands and Branding. London: The Economist in association with Profile Books, pp. 213–226.

    Google Scholar 

  • Anholt, S. (2010) Places: Identity, Image and Reputation. Hampshire, UK: Palgrave Macmillan.

    Google Scholar 

  • Appadurai, A. (1996) Modernity at Large: Cultural Dimensions of Globalization. Minneapolis, MN: University of Minnesota Press.

    Google Scholar 

  • Badia, F. (2010) Governs Subestatals en L’acció Exterior: Utopia i Realitat a Catalunya. Barcelona, Spain: CIDOB Edicions.

    Google Scholar 

  • Barbé, E. and Soler, E. (2006) L’agenda euromediterrània. In: F. Morata (ed.) 20 Anys de Catalunya a la Unió Europea. Barcelona, Spain: Patronat Català Pro Europa, pp. 147–158.

    Google Scholar 

  • Bargalló, J. (2011) La diplomàcia cultural: creativitat, indústria i identitat (quatre anys pel món), http://goo.gl/Ysg1c, accessed 16 July 2013.

  • Bauman, Z. (2007) Liquid Times: Living in An Age of Uncertainty. Cambridge, UK: Polity Press.

    Google Scholar 

  • Brown, J. (2009) Arts diplomacy: The neglected aspect of cultural diplomacy. In: N. Snow and P.M. Thailor (eds.) Routledge Handbook of Public Diplomacy. New York: Routledge, pp. 57–59.

    Google Scholar 

  • Castells, M. (2004) The Power of Identity (The Information Age: Economy, Society and Culture; vol. II. 2nd edn. Malden, MA: Blackwell.

    Google Scholar 

  • Castells, M. (2008) The new public sphere: Global civil society, communication networks, and global governance. The Annals of the American Academy of Political and Social Science 616 (1): 78–93.

    Article  Google Scholar 

  • Clavell, R., Miralles, D. and Cotxà, J. (eds.) (2010) Government of Catalonia. Foreign Affairs Strategy 2010–2015. Barcelona, Spain: Generalitat de Catalunya.

    Google Scholar 

  • Criekemans, D. (2010) Regional sub-state diplomacy from a comparative perspective: Quebec, Scotland, Bavaria, Catalonia, Wallonia and Flanders. The Hague Journal of Diplomacy 5 (1-2): 37–64.

    Article  Google Scholar 

  • Cull, N.J. (2008) Public diplomacy: Taxonomies and histories. The Annals of the American Academy of Political and Social Science 616 (1): 31–54.

    Article  Google Scholar 

  • Cull, N.J. (2009) Public Diplomacy: Lessons from the Past. Los Angeles, California: Figueroa Press.

    Google Scholar 

  • Dinnie, K. (2008) Nation Branding: Concepts, Issues, Practice. Oxford: Butterworth-Heinemann.

    Google Scholar 

  • Doñate, I. (2010) Identificació d’elements de diplomacia pública en el Pla de l’Acció Exterior del govern de Catalunya. In: Generalitat de Catalunya (ed.) Public Diplomacy Workshop hold by the Departament de la Vicepresidència. Barcelona, Spain: Generalitat de Catalunya.

    Google Scholar 

  • ESADE Brand Institute. (ed.) (2011a) Barcelona a Ojos Del Mundo. Barcelona, Spain: ESADE and Universitat Ramon Llull.

  • ESADE Brand Institute. (ed.) (2011b) Posicionamiento Estratégico de La Marca Catalunya. Barcelona, Spain: ESADE and Universitat Ramon Llull.

  • Evans, A. and Steven, D. (2010) Towards a theory of influence for twenty-first century foreign policy: The new public diplomacy in a globalized world. Place Branding and Public Diplomacy 6 (1): 18–26.

    Article  Google Scholar 

  • Fabbri, P. (2000) El Giro Semiótico. Barcelona, Spain: Gedisa.

    Google Scholar 

  • Fan, Y. (2006) Branding the nation: What is being branded? Journal of Vacation Marketing 12 (1): 5–14.

    Article  Google Scholar 

  • Fierro, A. (2009) La diplomacia cultural como instrumento privilegiado de la política exterior. Revista Mexicana de Política Exterior 85: 23–28.

    Google Scholar 

  • Garcia, M.C. (1998) L’identité Catalane: Analyse du Processus de Production de L’identité Nationale en Catalogne. Paris, France: L’Harmattan.

    Google Scholar 

  • García-Segura, C. (1993) La evolución del concepto de actor en la teoría de las relaciones internacionales. Papers. Revista de Sociología 41: 13–31.

    Article  Google Scholar 

  • García-Segura, C. (2006) La ‘deuxième normalisation’ des relations extérieures des communautes autonomes espagnoles: le cas catalan. In: S. Paquin (ed.) Les relations Internationales du Québec Depuis la Doctrine Gérin-Lajoie (1965–2005). Québec, Canada: Presses de l’Université Laval, pp. 215–231.

    Google Scholar 

  • Gilboa, E. (2008) Searching for a theory of public diplomacy. The Annals of the American Academy of Political and Social Science 616 (1): 55–77.

    Article  Google Scholar 

  • Govers, R. and Go, F.M. (2009) Place Branding: Glocal, Virtual and Physical, Identities Constructed, Imagined and Experienced. Basingstoke, UK: Palgrave Macmillan.

    Book  Google Scholar 

  • Govers, R. (2013) Why place branding is not about logos and slogans. Place branding and Public Diplomacy 9 (2): 71–75.

    Article  Google Scholar 

  • Guibernau, M. (1999) Nations Without States. Cambridge, UK: Polity Press.

    Google Scholar 

  • Guibernau, M. (2002) El nacionalisme català. Franquisme, transició i democràcia. Barcelona, Spain: Pòrtic.

    Google Scholar 

  • Guibernau, M. (2013) Secessionism in Catalonia: After democracy. Ethnopolitics 12 (4): 368–393.

    Article  Google Scholar 

  • Hebbert, M. (1985) Regional autonomy and economic action in the first Catalan government, 1980–1984. Regional Studies 19 (5): 433–445.

    Article  Google Scholar 

  • Henrikson, A. (2005) Niche diplomacy in the world public Arena: The global ‘Corners’ of Canada and Norway. In: J. Melissen (ed.) The New Public Diplomacy. Soft Power in International Relations. Basingstoke, UK: Palgrave Macmillan, pp. 67–87.

    Google Scholar 

  • Hernández-Alonso, F.J. (2012) La estratégica unión entre diplomacia pública y place branding: el ejemplo australiano. In: R. Rubio, J.L. Manfredi and G. Alonso (eds.) Retos de Nuestra Acción Exterior: Diplomacia Pública y Marca España. Madrid, Spain: Escuela Diplomática and Ministerio de Asuntos Exteriores y de Cooperación, pp. 283–291.

    Google Scholar 

  • Hocking, B. (2012) (Mis)Leading Propositions About 21st Century Diplomacy. Crossroads. The Macedonian Foreign Policy Journal 3 (2): 71–84.

    Google Scholar 

  • Huijgh, E. (2010) The public diplomacy of federated entities: Examining the Quebec model. The Hague Journal of Diplomacy 5 (1–2): 125–150.

    Article  Google Scholar 

  • Ibáñez, J. (2011) Actores, autoridades y sujetos: El pluralismo de la política mundial y su incidencia sobre el ordenamiento jurídico internacional. In: A.J. Rodrigo and C. García (eds.) Unidad y Pluralismo en el Derecho Internacional Público y en la Comunidad Internacional. Madrid, Spain: Tecnos, pp. 107–128.

    Google Scholar 

  • Jòdar, J. (2010) La pastoral catalana. Barcelona, Spain: Proa.

    Google Scholar 

  • Jönsson, C. and Hall, M. (2003) Communication: An essential aspect of diplomacy. International Studies Perspectives 4 (2): 195–210.

    Article  Google Scholar 

  • Keating, M. (1997) Stateless nation-building: Quebec, Catalonia and Scotland in the changing state system. Nations and Nationalism 3 (4): 689–717.

    Article  Google Scholar 

  • Keating, M. (2001) Nations without state: Minority nationalism in the global era. In: F. Requejo (ed.) Democracy and National Pluralism. London: Routledge, pp. 40–58.

    Chapter  Google Scholar 

  • Koch, N. (2013) Sport and soft authoritarian nation-building. Political Geography 32: 42–51.

    Article  Google Scholar 

  • Kymlicka, W. (2001) The new debate over minority rights. In: F. Requejo (ed.) Democracy and National Pluralism. London: Routledge, pp. 15–39.

    Chapter  Google Scholar 

  • La Porte, T. (2012) Contribución de la acción diplomática de las ciudades a la marca país. In: R. Rubio, J.L. Manfredi and G. Alonso (eds.) Retos de Nuestra Acción Exterior: Diplomacia Pública y Marca España. Madrid, Spain: Escuela Diplomática and Ministerio de Asuntos Exteriores y de Cooperación, pp. 275–281.

    Google Scholar 

  • L’Etang, J. (2009) Public relations and diplomacy in a globalized world: An issue of public communication. American Behavioral Scientist 53 (4): 607–626.

    Article  Google Scholar 

  • Loughlin, J. (2000) Regional autonomy and state paradigm shifts in Western Europe. Regional and Federal Studies 10 (2): 10–34.

    Article  Google Scholar 

  • Manfredi, J.L. (2011) Hacia una teoría comunicativa de la diplomacia pública. Comunicación y Sociedad 24 (2): 199–225.

    Google Scholar 

  • Manfredi, J.L. (2012) Comunicación estratégica y diplomacia pública. In: R. Rubio, J.L. Manfredi and G. Alonso (eds.) Retos de Nuestra Acción Exterior: Diplomacia Pública y Marca España. Madrid, Spain: Escuela Diplomática and Ministerio de Asuntos Exteriores y de Cooperación, pp. 39–47.

    Google Scholar 

  • Mansbach, R.W., Ferguson, Y.H. and Lampert, D.E. (1976) The Web of World Politics. Non-State Actors in the Global System. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • Marden, P. (1997) Geographies of dissent: Globalization, identity and the nation. Political Geography 16: 37–64.

    Article  Google Scholar 

  • Melissen, J. (2005) Wielding Soft Power: The New Public Diplomacy. the Hague, the Netherlands: Netherlands Institute of International Relations ‘Clingendael’.

    Book  Google Scholar 

  • McCrone, D., Morris, A. and Kiely, R. (1995) Scotland – The BRAND. The Making of Scotish Heritage. Edinburgh, UK: Edinburgh University Press.

    Google Scholar 

  • McNeill, D. (2000) McGuggenisation? National identity and globalisation in the Basque country. Political Geography 19: 473–494.

    Article  Google Scholar 

  • Monreal, A. (2005) Autonomia, procés d’integració i projecció exterior de Catalunya. In: Generalitat de Catalunya (ed.) Vint-i-Cinc Anys d’Estatut d’Autonomia de Catalunya: Balanç i Perspectives. Barcelona, Spain: Institut d’Estudis Autonòmics, pp. 289–320.

    Google Scholar 

  • Moreno, L. (2002) Decentralization in Spain. Regional Studies 36 (4): 399–408.

    Article  Google Scholar 

  • Noya, F.J. (2007) Diplomacia Pública Para el siglo XXI. La Gestión de la Imagen Exterior y la Opinión Pública Internacional. Barcelona, Spain: Ariel.

    Google Scholar 

  • Nogué, J. and Vicente, J. (2004) Landscape and national identity in Catalonia. Political Geography 23: 113–132.

    Article  Google Scholar 

  • Nogué, J. and Wilbrand, S. (2010) Landscape, territory and civil society in Catalonia. Environment and Planning D: Society and Space 28 (4): 638–652.

    Article  Google Scholar 

  • Novak, P. (2011) The Flexible Territoriality of Borders. Geopolitics 16 (4): 741–767.

    Article  Google Scholar 

  • Ordeix, E. and Ginesta, X. (2014) Political engagement principles as the basis for new regional self-determination processes in Europe: The case of Catalonia. American Behavioral Scientist 58 (7): 928–940.

    Article  Google Scholar 

  • Ordóñez, A. (2004) Entremundos. Reflexiones sobre Literatura, Cultura y Política Internacionales. Mexico, D.F. México: Siglo XXI Editores.

    Google Scholar 

  • Paquin, S. (2002) La paradiplomatie identitaire en Catalogne: Les relations Barcelone-Madrid. Études Internationales 33 (1): 57–90.

    Article  Google Scholar 

  • Petit, M. (2009) La Convenció sobre la Protecció i la Promoció de la Diversitat de les Expressions Culturals de la UNESCO i les Polítiques de Promoció de la Diversitat Cultural. El cas de Catalunya i la Paradiplomàcia Cultural (Doctoral thesis) Barcelona, Spain: Ramon Llull University.

    Google Scholar 

  • Rhoads, K. (2009) The culture variable in the influence equation. In: N. Snow and P.M. Thailor (eds.) Routledge Handbook of Public Diplomacy. New York: Routledge, pp. 166–186.

    Google Scholar 

  • Rubio, R. (2011) Diplomacia digital. Una introducción. Cuadernos de la Escuela Diplomática 44: 29–56.

    Google Scholar 

  • San Eugenio, J. (2012) Teoría y Métodos Para Marcas de Territorio. Barcelona, Spain: UOC.

    Google Scholar 

  • Schneider, C.P. (2005) Culture communicates: US diplomacy that works. In: J. Melissen (ed.) The New Public Diplomacy. Soft Power in International Relations. Basingstoke, UK: Palgrave Macmillan, pp. 147–168.

    Google Scholar 

  • Serrano, I. (2013) Just a matter of identity? Support for independence in Catalonia. Regional & Federal Studies 23 (5): 523–545.

    Article  Google Scholar 

  • Valls, J.F. (2003) Comunicació de país: Catalunya com a marca internacional. In: J. Urgell (ed.) Donar Protagonisme a Catalunya. Barcelona, Spain: Centre d’Estudis de Temes Contemporanis, pp. 341–361.

    Google Scholar 

  • van Ham, P. (2001) Rise of the brand state-the postmodern politics of image and reputation. Foreign Affairs 80 (5): 2–6.

    Article  Google Scholar 

  • van Ham, P. (2008) Place branding: The state of the art. The Annals of the American Academy of Political and Social Science 616 (1): 126–149.

    Article  Google Scholar 

  • Wang, J. (2006) Localising public diplomacy: The role of sub-national actors in nation branding. Place Branding and Public Diplomacy 2 (1): 32–42.

    Article  Google Scholar 

  • Xifra, J. (2009) Building sport countries’ overseas identity and reputation: A case study of public paradiplomacy. American Behavioral Scientist 53 (4): 504–515.

    Article  Google Scholar 

  • Xifra, J. and McKie, D. (2012) From realpolitik to noopolitik: The public relations of (stateless) nations in an information age. Public Relations Review 38 (5): 819–824.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Jordi de San Eugenio Vela.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Vela, J., Xifra, J. International representation strategies for stateless nations: The case of Catalonia’s cultural diplomacy. Place Brand Public Dipl 11, 83–96 (2015). https://doi.org/10.1057/pb.2014.17

Download citation

  • Received:

  • Revised:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/pb.2014.17

Keywords

Navigation