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Place Branding Through Phases of the Image: Balancing Image and Substance

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References

  • Baudrillard, J. (1994) Simulacra and Simulation. Ann Arbor, MI: University of Michigan Press.

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  • Kavaratzis, M. and Hatch, M.J. (2013) The dynamics of place brands: An identity-based approach to place branding theory. Marketing Theory 13 (1): 69–86.

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  1. Stockholm Business School, Stockholm University, Stockholm, Sweden

    Emma Björner

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  1. Emma Björner
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Björner, E. Place Branding Through Phases of the Image: Balancing Image and Substance. Place Brand Public Dipl 11, 243–244 (2015). https://doi.org/10.1057/pb.2015.5

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  • DOI: https://doi.org/10.1057/pb.2015.5

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