TABLE OF CONTENTS
Volume 3, Issue 1 (January 2007)
Special Issue: The Challenge of Place Branding in Emerging, Transitional, Negatively Viewed and Newly Industrialised Nations
Guest Editor: David Gertner
Foreword and Acknowledgments
Foreword and Acknowledgments
David Gertner
Place Brand Public Dipl 3: 1; doi:10.1057/palgrave.pb.6000052
Preface
Preface
Simon Anholt Managing Editor
Place Brand Public Dipl 3: 2; doi:10.1057/palgrave.pb.6000054
Editorial
Place branding: Dilemma or reconciliation between political ideology and economic pragmatism? FREE
David Gertner Associate Professor of Marketing
Place Brand Public Dipl 3: 3-7; doi:10.1057/palgrave.pb.6000053
Special Issue Papers
The role and challenges of country branding in transition countries: The Central and Eastern European experience FREE
György Szondi
Place Brand Public Dipl 3: 8-20; doi:10.1057/palgrave.pb.6000044
Branding Thailand: Correcting the negative image of sex tourism FREE
Krittinee Nuttavuthisit
Place Brand Public Dipl 3: 21-30; doi:10.1057/palgrave.pb.6000045
Turkey's EU accession as a question of nation brand image FREE
Jan Dirk Kemming and Özlem Sandikci
Place Brand Public Dipl 3: 31-41; doi:10.1057/palgrave.pb.6000046
Enhancing global-scale visibility and familiarity: The impact of World Baseball Classic on participating countries
Jong Woo Jun and Hyung Min Lee
Place Brand Public Dipl 3: 42-52; doi:10.1057/palgrave.pb.6000047
Export flagships in branding small developing countries: The cases of Costa Rica and Moldova
Magdalena Florek and Francisco Conejo
Place Brand Public Dipl 3: 53-72; doi:10.1057/palgrave.pb.6000048
Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialised nations FREE
Irving Rein and Ben Shields
Place Brand Public Dipl 3: 73-85; doi:10.1057/palgrave.pb.6000049
Developing brands and emerging markets: An empirical application FREE
Philip C Zerrillo and Gregory Metz Thomas
Place Brand Public Dipl 3: 86-99; doi:10.1057/palgrave.pb.6000050
