TABLE OF CONTENTS

Volume 3, Issue 2 (April 2007)

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Editorial

'Brand Europe'— Where next?

Simon Anholt Managing Editor

Place Brand Public Dipl 3: 115-119; doi:10.1057/palgrave.pb.6000061

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Papers

Region branding: The case of the Baltic Sea Region

Marcus Andersson

Place Brand Public Dipl 3: 120-130; doi:10.1057/palgrave.pb.6000057

Regional branding measures in Japan — Efforts in 12 major prefectural and city governments

Takafumi Ikuta, Kou Yukawa and Hiroshi Hamasaki

Place Brand Public Dipl 3: 131-143; doi:10.1057/palgrave.pb.6000056

Nation branding: With pride against prejudice

Janine Widler

Place Brand Public Dipl 3: 144-150; doi:10.1057/palgrave.pb.6000055

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Announcement

Announcement

Place Brand Public Dipl 3: 151; doi:10.1057/palgrave.pb.6000062

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Special Issue Paper

Organising FDI promotion in Central–Eastern European regions

Pawel stroke Capik

Place Brand Public Dipl 3: 152-163; doi:10.1057/palgrave.pb.6000058

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Students' Corner

Brand China: Using the 2008 Olympic Games to enhance China's image FREE

Pere Berkowitz, George Gjermano, Lee Gomez and Gary Schafer

Place Brand Public Dipl 3: 164-178; doi:10.1057/palgrave.pb.6000059

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Public Diplomacy Media Overview

Public diplomacy as a global phenomenon, 2006: An internet-based overview of the English-language world media — Part 1

John Brown

Place Brand Public Dipl 3: 179-190; doi:10.1057/palgrave.pb.6000060