Correspondence: Wayne Hemingway, HemingwayDesign, 15 Wembley Park Drive, Wembley HA9 8HD, UK. Tel: + 44 020 8903 1074; Fax: + 44 020 8903 1076; E-mail: wayne@hemingwaydesign.co.uk

¹is a fashion designer and co-founder of Red or Dead, a globally acclaimed label that won the prestigious British Fashion Council's Streetstyle Designer of the Year Award for an unprecedented three consecutive years in 1996, 1997 and 1998. After selling Red or Dead in 1999, he set up HemingwayDesign, which specialises in affordable and social design. The highest profile project is The Staiths South Bank, a 800-property mass market housing project in Gateshead for George Wimpey Homes. He is the Chairman of Building for Life, a CABE (Commission for Architecture and The Built Environment)-funded organisation that promotes excellence in the quality of design of new housing. He is a Professor in the Built Environment department of Northumbria University, a Doctor of Design at Wolverhampton, a writer for architectural and housing publications and a judge of international design competitions. He has just received an MBE.