Place Branding and Public Diplomacy

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The re-branding imperative for the Western Australian Pilbara region: Status quo to transformative cultural interpretations of local housing and settlement for a competitive geo-regional identity

Helen Singleton and Fiona Haslam McKenzie

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Figure 1 - Unfortunately we are unable to provide accessible alternative text for this. If you require assistance to access this image, please contact help@nature.com or the author

Figure 1.

Pilbara Western Australia
Source: Western Australian government maps.

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Figure 2.

Key Pilbara towns in Western Australia
Source: Geoscience.

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Figure 3.

Developing nation housing? Indigenous community housing at Roebourne
Source: The authors (2006).

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Figure 4.

Older company house, Karratha
Source: The authors (2006).

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Figure 5.

More recent company house, Karratha
Source: The authors (2006).

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Figure 6.

High-density older accommodation, Dampier
Source: The authors (2006).

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Figure 7.

High-density older accommodation, Dampier
Source: The authors (2006).

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Figure 8.

Prioritising marine boating lifestyle
Source: The authors (2006).

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Figure 9.

Boating recreational lifestyle in the newer Karratha suburbs
Source: The authors (2006).

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Figure 10.

Dream home where? Suburban 'placelessness'
Source: The authors (2006).

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Figure 11.

Transposed universal suburban middle-class planning
Source: Jim Singleton (2004).

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Figure 12.

Reframing interpretations of local landscape and climate
Source: Jim Singleton (2004).

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Figure 13.

Alternative hot climatic civilization settlement design
Source: Jim Singleton (2004).

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Figure 14.

Local landscapes — a primary source of design inspiration and principles for building a strong local sense of place
Source: Jim Singleton (2004).

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