Place Branding and Public Diplomacy

TABLE 1

FROM:

Creative dimensions for branding and regeneration: Overcoming negative perceptions of a city

Myfanwy Trueman, Diana Cook and Nelarine Cornelius

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Table 1. Twelve dimensions for creative cities

Figure and tables index
Dimensions Hall 2000 Florida 2002 Creative index Landry 2000 Hospers 2003 Scott 2006
 1. Technology and research  High tech index: industry-economic output Critical mass: urban spaceTechnological-organisational 
 2. InnovationOriginal knowledge and competencies Innovation Index: patents per capita Innovative environment Innovation-technologyCreative-field environment
 3. InstabilityStructural instability  Instability promotes changeInstability and flexibility
 4. Culture  Creative class: mix arts, science, design, education with business, legal, health professionals Accessibility: of personal qualitiesCultural and intellectual (remove barriers for entrepreneurs)Low-skilled and high-skilled labour mix
 5. DiversityDiverse milieu Gay index: percentage of gay people in community Diverse talent: ethnic and young demographic populationDiversity (mix of work and residential space)Diverse industries and life styles
 6. Ethnicity   Ethnicity and demographics 
 7. Identity   Distinct identity (positive and negative)Positive imageDistinctive goods and services
 8. ProfileImbalance between needs and opportunities  Competitiveness: spread of creative individualsMajor cultural technological eventsHistorical and cultural traditions
 9. LeadershipFlexible financial base  Resources: information and leadership Joint ventures and strategic partnerships
10. NetworksTransport and communications networks  Network: interaction and linkagesConcentration, density of interactionDense networks, interdependent clusters
11. Education   Education, research and networking   
12. Security   Safety: and security Camaraderie

  Source: Literature survey.

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