Place Branding and Public Diplomacy

TABLE 1

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The children's city — The transition from a negative to a positive city image

Ram Herstein and Eugene D Jaffe

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Table 1. Major associations of Holon and other cities in the Metropolitan area (1994)

Rank City Associations
1HerzeliaPrestigious, clean, fine population
2Mode'inNew city, well-kept, modern
3Rishon-LezionProximity to centre, developed, modern
4Tel AvivEntertainment, old, crowded
5Petach-TikvaOld, dull, good transportation
6HolonGrey, crowded, criminal negligence
7Bat-YamHigh criminal negligence, neglect, old
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