Place Branding and Public Diplomacy

TABLE 2

FROM:

The children's city — The transition from a negative to a positive city image

Ram Herstein and Eugene D Jaffe

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Table 2. Major associations of Holon and other cities in the Metropolitan area (2006)

Rank City Associations
1HerzeliaPrestigious, modern malls, fine population
2Rishon-LezionYoung, academic, shopping centre
3Mode'inWell-kept, modern, hi-tech people
4HolonParks, children, activities
5Tel AvivEntertainment, crowded, old
6Petach-TikvaYoung, dull, good transportation
7Bat-YamCrowded, criminal negligence, old
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