Place Branding and Public Diplomacy

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Place branding and the representation of people at work: Exploring issues of tourism imagery and migrant labour in the Republic of Ireland

Tom Baum, Niamh Hearns and Frances Devine

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Figure 1.

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Growth in Foreign exchange earnings from tourism to Ireland, 1993–2004
Source: [22]Fáilte Ireland (2005c: 1)

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