TABLE OF CONTENTS
Volume 4, Issue 2 (May 2008)
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Editorial
Editorial
Simon Anholt Managing Editor
Place Brand Public Dipl 4: 97-101; doi:10.1057/pb.2008.9
Papers
Trying to be attractive: Image building and identity formation in small industrial municipalities in Sweden
Susanna Heldt Cassel
Place Brand Public Dipl 4: 102-114; doi:10.1057/palgrave.pb.6000086
City brand management (CBM): The case of Kazakhstan
Hugo Gaggiotti, Patrick Low Kim Cheng and Olga Yunak
Place Brand Public Dipl 4: 115-123; doi:10.1057/palgrave.pb.6000081
A place in the sun: The politics of place, identity and branding
Robyn Mayes
Place Brand Public Dipl 4: 124-135; doi:10.1057/pb.2008.1
Place branding in rural Japan: Cultural commodities as local brands
Anthony S Rausch
Place Brand Public Dipl 4: 136-146; doi:10.1057/pb.2008.2
Soft power: Power of attraction or confusion?
Ying Fan
Place Brand Public Dipl 4: 147-158; doi:10.1057/pb.2008.4
Brand Borat? Americans' reaction to a Kazakhstani place branding campaign
Jami Fullerton, Alice Kendrick and Courtney Wallis
Place Brand Public Dipl 4: 159-168; doi:10.1057/pb.2008.6
City design management as a local competitiveness factor
Vesa Harmaakorpi, Kaarina Kari and Satu Parjanen
Place Brand Public Dipl 4: 169-181; doi:10.1057/pb.2008.7
