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Securitising the Caucasus: From political violence to place branding in Chechnya

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Abstract

This paper examines security and place branding in post-Communist Russia. It begins by offering a critical summary of the tension between place branding and identity, before moving on to apply securitisation theory to the Caucasus. The paper then moves on to advance a more refined reading of ‘place branding’, so as to trace shifts in the public perceptions of Chechnya since 2004. In so doing, the paper will challenge assumptions underpinning securitisation, and critique the literature on place branding.

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Correspondence to David Wills.

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Wills, D., Moore, C. Securitising the Caucasus: From political violence to place branding in Chechnya. Place Brand Public Dipl 4, 252–262 (2008). https://doi.org/10.1057/pb.2008.15

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  • DOI: https://doi.org/10.1057/pb.2008.15

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