TABLE OF CONTENTS

Volume 5, Issue 1 (February 2009)

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Editorials

Editorial

Simon Anholt Managing Editor

Place Brand Public Dipl 5: 1-4; doi:10.1057/pb.2009.1

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Original Articles

Determinants of US public diplomacy success/failure: Structural and institutional elements

Bruce A Heiman and Senem E Ozer

Place Brand Public Dipl 5: 5-25; doi:10.1057/pb.2008.29

Cities and their brands: Lessons from corporate branding

Mihalis Kavaratzis

Place Brand Public Dipl 5: 26-37; doi:10.1057/pb.2008.3

GMO PD for biosafety in Mexico: Applications of a hierarchical model of communication

Edit Antal and Camelia Tigau

Place Brand Public Dipl 5: 38-53; doi:10.1057/pb.2008.28

Place marketing in a logistics context: A Swedish case study and discourse

Rickard Bergqvist

Place Brand Public Dipl 5: 54-66; doi:10.1057/pb.2008.26

'Selling' a small state to the world: Lithuania's struggle in building its national image

Ausra Park

Place Brand Public Dipl 5: 67-84; doi:10.1057/pb.2008.25

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Book Review

The mighty wurlitzer: How the CIA played America

John Brown

Place Brand Public Dipl 5: 85-89; doi:10.1057/pb.2008.5