TABLE OF CONTENTS
Volume 5, Issue 2 (May 2009)
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Editorial
Should place brands be simple?
Simon Anholt
Place Brand Public Dipl 5: 91-96; doi:10.1057/pb.2009.6
By Invitation
Transformational public diplomacy: Rethinking advocacy for the globalisation age
Daryl Copeland
Place Brand Public Dipl 5: 97-102; doi:10.1057/pb.2009.4
Original Articles
The challenge of re-branding progressive countries in the Gulf and Middle East: Opportunities through new networked engagements versus constraints of embedded negative images
Andrew F Cooper and Bessma Momani
Place Brand Public Dipl 5: 103-117; doi:10.1057/pb.2009.3
Identity, image and brand: A conceptual framework
Felix Stock
Place Brand Public Dipl 5: 118-125; doi:10.1057/pb.2009.2
Selling the state: State branding as a political resource in South Africa
Jeremy Youde
Place Brand Public Dipl 5: 126-140; doi:10.1057/pb.2009.5
Australian student reactions to US tourism advertising: A test of advertising as public diplomacy
Jami A Fullerton, Alice Kendrick and Gayle Kerr
Place Brand Public Dipl 5: 141-150; doi:10.1057/pb.2009.7
Public Diplomacy Media Update
Smart power in, public diplomacy out?
John Brown
Place Brand Public Dipl 5: 151-155; doi:10.1057/pb.2009.8
