TABLE OF CONTENTS
Volume 5, Issue 3 (August 2009)
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Editorial
The media and national image
Simon Anholt Managing Editor
Place Brand Public Dipl 5: 169-179; doi:10.1057/pb.2009.11
Original Articles
The Borat Effect
Felix Stock
Place Brand Public Dipl 5: 180-191; doi:10.1057/pb.2009.12
Prefectural branding in Japan – Tourism, National Parks and the Shinshu brand
Thomas Jones, Shin Nagata, Monta Nakajima and Kenichiro Masuyama
Place Brand Public Dipl 5: 192-201; doi:10.1057/pb.2009.13
Marketing and managing nation branding during prolonged crisis: The case of Israel
Eli Avraham
Place Brand Public Dipl 5: 202-212; doi:10.1057/pb.2009.15
Place branding with native species: Personality as a criterion
Linda J Forristal and Xinran Y Lehto
Place Brand Public Dipl 5: 213-225; doi:10.1057/pb.2009.16
Lynch, Urry and city marketing: Taking advantage of the city as a built and graphic image
Gert-Jan Hospers
Place Brand Public Dipl 5: 226-233; doi:10.1057/pb.2009.10
Student's Corner
Dubai's brand assessment success and failure in brand management – Part 1 FREE
HongJu Lee and Dipak Jain
Place Brand Public Dipl 5: 234-246; doi:10.1057/pb.2009.14
