Journal of Retail & Leisure Property

TABLE 2

FROM:

Organisational buying and sales administration in the retail sector

 Rajagopal

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Table 2. Attributes of sample design used in the study

Figure and tables index
Broad sample areas Sample attributes Study region
   No. of respondents (N=258) Percent sample
Type of sales forceGeneralist salespeople5462.79
 Product specialist1820.93
 Customer services1416.28
    
Type of productsConsumer products4147.67
 Industrial products2326.74
 Consumer services1011.64
 Industrial services1213.95
    
Type of market operationsBusiness-to-Business1820.93
 Retail consumer markets4248.83
 Large consumer accounts1820.93
 Direct selling personnel89.30
Figure and tables index
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