Correspondence: Elke Geieregger, HVS — London Office, 7-10 Chandos Street Cavendish Square, London W1G 9DQ, UK. Tel: +44 (20) 7878 7700; Fax: +44 (20) 7878 7799; E-mail: egeieregger@hvs.com Web: www.hvs.com

¹is an associate with HVS's London office. Having worked as a junior consultant and in various roles in hospitality accounting with Hilton and Morgans Hotel Group, she is now completing assignments in numerous European countries. Originally from Austria, Elke holds a BA (Hons) in tourism management from IMC Krems, Austria, and the Plekhanov Economic University, Moscow and is a part-qualified member of the Chartered Institute of Management Accountants (CIMA).

²is a senior associate with HVS's London office, specialists in hotel valuation and consultancy. She joined HVS in mid-2006 after six months' experience in the hotel investment industry, as well as operational hotel experience during university placements with Hilton and NH Hoteles. Arlett has studied Business Administration at the Dresden University of Technology, Germany and Universidad de Cordoba, Spain. Since joining HVS, she has conducted numerous valuations and feasibility studies in Europe and Africa. Arlett has worked on assignments for hotels as well as mixed-use developments comprising residential, rental pools, golf courses and marinas.

Received 8 May 2008; Revised 8 May 2008; Published online 18 June 2008.

Abstract

As extended stay hotels gain in popularity across Europe — a few pioneer properties are nearing completion or are already in operation — guests, developers and operators are excited about the prospects for this new class of hotel. HVS analyses the supply and demand patterns that govern the serviced apartment sector in Europe and ultimately answers the question: extended stay — where are the opportunities?