^aThe York Management School, The University of York, York, UK

Correspondence: Beth Kewell, Lecturer in Public Sector Management, Department of Public Sector Management, The York Management School, Block A, Sally Baldwin Buildings, Heslington Campus, The University of York, York Y010 5DD, UK. E-mail: bk503@york.ac.uk

Abstract

The risk literature has long since acknowledged that reputation represents a significant factor in the social construction of perceptions of risk, safety and danger. However, this important phenomenon is seldom investigated on a stand alone basis. This paper maps out various avenues through which reputation can be integrated into risk research. It considers why this research is necessary and identifies some hybrid strategies for the future investigation of links between risk and reputation.