Abstract
This article describes the use of multi-agent modelling for revenue management simulations. It highlights opportunities for agent-based presentations of customer and competitor behaviour and points out potential benefits. A short outlook for future research and application is provided.
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Cleophas, C. Multi-agent modelling for revenue management. J Revenue Pricing Manag 11, 240–242 (2012). https://doi.org/10.1057/rpm.2011.45
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DOI: https://doi.org/10.1057/rpm.2011.45