Abstract
Carl Fabergé was the jeweller of the Russian Tsars who crafted extraordinary Fabergé eggs that are famed the world over. His business model was based upon producing all manner opulent accessories to complement the household fashions of the time. This thought piece reflects upon the Fabergé concept in modern times exploring the diamond encrusted mobile phone or how brands partner with luxury providers to bring you the world’s most expensive toilet paper to exclusive mineral water. Conspicuously Fabergé is the application of luxury aesthetics to goods usually considered more everyday – that is, the beautiful transformation of usually accessible products into luxurious, bespoke items of splendour.
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References
Future Foundation (2013a) The Fabergé syndrome. http://nvision.futurefoundation.net, accessed 10 August 2013.
Future Foundation (2013b) The Gemini effect. http://nvision.futurefoundation.net, accessed 10 August 2013.
Hastie, P (2013) Modern desire: What would Carl Fabergé make today? http://www.bbc.co.uk/arts/0/22879808, accessed 5 August 2013.
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Yeoman, I. The Fabergé sydrome. J Revenue Pricing Manag 13, 61–63 (2014). https://doi.org/10.1057/rpm.2013.26
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DOI: https://doi.org/10.1057/rpm.2013.26