Paper
Journal of Revenue & Pricing Management (2004) 3, 200–203; doi:10.1057/palgrave.rpm.5170107
Future of Revenue Management: A view from the inside
Dennis Cary
is currently Vice President, Revenue Management, at United Airlines, having recently served as President of AAdvantage Marketing Programs at American Airlines. He spent 13 years with American in various marketing and planning roles, including eight years in American's Revenue Management group. Cary led the effort to implement American's O&D yield management system in the late 1990s and, just prior to taking on his current position at the beginning of 2004, he served as Managing Director of Sales & Marketing — Europe, Middle East, Africa, based in London
Correspondence: Dennis Cary, Vice President, Revenue Management, United Airlines, 1200 E. Algonquin, Elk Grove Village, IL 60007, USA Tel: +1 847 700 2225; Fax: +1 847 700 2534; E-mail: dennis.cary@united.com
Revised 13 April 2004.





