Trading Up: The New American Luxury

Journal of Revenue & Pricing Management (2004) 3, 204–205; doi:10.1057/palgrave.rpm.5170108

Michael Silverstein, Neil Fiske and John Butman
(Portfolio; 2003; ISBN 1591840139; 336pp paperback; £14.71 or $26.26)

Ian Yeoman

Editor, Journal of Revenue and Pricing Management

Trading Up: The New American Luxury by Michael Silverstein, Neil Fiske and John Butman. Reviewed by Ian Yeoman

Palgrave Macmillan Journals

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