Content-type: text/application/x-research-info-systems Provider: Palgrave Macmillan Content: application/x-research-info-systems TY - JOUR AU - Riddell, John M TI - Adopting a customer view: Moving from yielding to pricing JA - J Revenue Pricing Manag PY - 0000///print VL - 5 IS - 2 SP - 167 EP - 169 SN - 1476-6930 UR - http://dx.doi.org/10.1057/palgrave.rpm.5160033 ER -