Future Paper
Journal of Revenue and Pricing Management (2007) 6, 304–305. doi:10.1057/palgrave.rpm.5160103
The science of selling
E Andrew Boyd1
Correspondence: E Andrew Boyd, Science and Research, PROS, 3100 Main Street, Suite 900, Houston, TX 77002, USA. Tel: +1 713 335 5329; Fax: +1 713 335 8144; E-mail: aboyd@prospricing.com
1E. Andrew Boyd is Chief Scientist and Senior Vice President of Science and Research at PROS. He received his AB with Honors at Oberlin College with majors in Mathematics and Economics in 1981, and his PhD in Operations Research from the Massachusetts Institute of Technology in 1987.
Received 10 July 2007; Revised 10 July 2007.
Abstract
Pricing is often treated separately from the process of selling. When is this a reasonable assumption?
Keywords:
pricing, revenue management, revenue optimisation, sales
