Reviews and Events
Journal of Revenue and Pricing Management (2008) 7, 117–118. doi:10.1057/palgrave.rpm.5160129
Ryanair — How a small Irish airline conquered Europe
By Siobhan Creation
(Aurum Press Ltd; London; 272 pages; £7.99; 2005; ISBN 1-84513-083-9)
James Bain1
1Head of Revenue Management, Cross Country Trains, Birmingham, UK. E-mail: James.Bain@crosscountrytrains.co.uk
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Ryanair ? How a small Irish airline conquered EuropeJournal of Revenue and Pricing Management Brief Communication
