Journal of Revenue & Pricing Management

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The continuing evolution: Customer-centric revenue management

Ben Vinod

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Figure 2.

Key enablers of customer-centric revenue management

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Figure 3.

Data management infrastructure

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Figure 4.

Customer-centric availability

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Figure 5.

Traditional tactical fare management process

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Figure 6.

Proposed tactical fare management process

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Figure 7.

The pro-active fare action dilemma

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Figure 8.

Availability proxy deployment for an O&D carrier

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