Journal of Revenue & Pricing Management

TABLE 3

FROM:

The continuing evolution: Customer-centric revenue management

Ben Vinod

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Table 3. Examples of branded products

Airline Branded products
Air CanadaTango, Tango Plus, Latitude, Executive
bmiTiny, Economy, Premium Economy, Business
AviancaPromo (Promotion), Econo (Tourist), Flexi (Flexible), Plena (Full Rate), Ejecutiva (business)
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