Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Yeoman, Ian
TI  - Customer Centric Positioning [mdash] Really
JA  - J Revenue Pricing Manag
PY  - 0000///print
VL  - 7
IS  - 2
SP  - 127
EP  - 127
PB  - Palgrave Macmillan Ltd
SN  - 1476-6930
UR  - http://dx.doi.org/10.1057/rpm.2008.19
ER  -