Book Reviews
Journal of Revenue and Pricing Management (2008) 7, 307–308. doi:10.1057/rpm.2008.16
Practical Pricing for Results
By Ian Ruskin-Brown
(Thorogood Publishing, London, 2008; ISBN 1 85418 374 5; 371pp; £14.99)
David Edgar1
1Professor of Strategy & Business Transformation, Glasgow Caledonian University, UK


