¹Head of Revenue Management, CrossCountry Trains (Arriva Plc), 3rd Floor West, Meridian, 85 Smallbrook Queensway, Birmingham, B36 9TW, UK. Tel: +44 7767 644834; E-mail: James.Bain@crosscountrytrains.co.uk

²James Bain is the Head of revenue management for CrossCountry Trains based in the UK and part of Arriva Plc. He has worked in revenue management for six years and this was preceded by four years in customer service both front line and strategic planning. Educated in business and finance his first management role was in the retail and Leisure sector before moving to the transport sector.

Abstract

The future of revenue management: retail vs service sectors. Deployment of end to end revenue management systems and processes is the next step in the practices evolution. The author has been developing revenue management systems and processes for the past six years.