Content-type: text/application/x-research-info-systems TY - JOUR AU - Kumar, Sameer AU - Ressler, Thomas AU - Ahrens, Mark TI - Decision support model based on risk - return tradeoff for examining viability of a business venture JA - J Revenue Pricing Manag PY - 2008/11/28/online VL - 8 IS - 1 SP - 81 EP - 95 PB - Palgrave Macmillan SN - 1476-6930 UR - http://dx.doi.org/10.1057/rpm.2008.44 ER -