Futures
Journal of Revenue and Pricing Management (2009) 8, 247–254. doi:10.1057/rpm.2008.55; published online 16 January 2009
Online travel data: A goldmine of new opportunities
Laurie Garrow1
Correspondence: Laurie Garrow, Georgia Institute of Technology, School of Civil and Environmental Engineering, 790 Atlantic Drive, Atlanta, GA 30322-0355, USA
1is an assistant professor of Civil and Environmental Engineering. Her research interests include travel behaviour modelling and development of advanced discrete choice models. She currently serves as the Chair of the Urban Transportation Special Interest Group of INFORMS and co-chair of the AGIFORS Scheduling and Strategic Planning Group. Before joining the faculty, she worked for 5 years in the research and development revenue management group for United Airlines and for 1 year in the customer science group at Mercer Management Consulting (now Oliver Wyman).
Received 14 September 2008; Revised 14 September 2008; Published online 16 January 2009.
Abstract
This paper summarizes the author's opinions as to how the Internet will influence the next decade of business and research directions in the airline industry. Potential impacts on the Internet on revenue management, pricing, itinerary choice, and new product development are reviewed.
Keywords:
Internet, revenue management, pricing, itinerary choice





