Practice Article
Journal of Revenue and Pricing Management (2009) 8, 117–133. doi:10.1057/rpm.2008.62
Distribution and revenue management: Origins and value proposition
B Vinod1
Correspondence: B. Vinod, 3150 Sabre Drive, Southlake, Texas 76092, USA
1is Chief Scientist and Senior Vice President at Sabre Holdings. Prior to rejoining Sabre, he served (2000–03) as Vice President of CRM and Revenue & Price Optimization business units at i2 Technologies. At Sabre (1985–99), Dr Vinod was Vice President of Airline Solutions, responsible for pricing and yield management.
Received 24 September 2008; Revised 24 September 2008.
Abstract
Distribution and revenue management have evolved over the past several decades as fundamental cornerstones of the airline industry. This paper takes a quick trip back through time to explain the origins of distribution and revenue management, followed with a review of the synergies and underlying value proposition.
Keywords:
product distribution, yield management, global distribution system (GDS), computerised reservations system (CRS), online travel agencies (OTA), inventory control
